Who's behind this?

We’re Franklin and Patrick, creators of The 8 Crafts Method and co-founders of WITHIN. With 50+ years combined experience, we've guided leaders and teams through complex transformations, from large-scale policy programs to creative organizational shifts.

Together with 100+ change makers, we curated the 8 Crafts. Because we kept seeing the same challenge: change initiatives get trapped in planning documents or communication campaigns. Real transformation happens in daily habits, crucial decisions, and working relationships. In practice. This toolkit distills decades of learning into practical tools you can apply immediately.

Change isn’t just a project to complete.
It’s a capability to cultivate.

Are you ready to turn roadblocks into results?

Answer 29 questions and discover what’s holding your change initiative back—and how to move forward.

Lead change with clarity and confidence

Get the insight and language you need to move forward—with less second-guessing.

Lead change with
clarity and confidence