Who's behind this?

We’re Franklin and Patrick, curators of The 8 Crafts for Leading Change and co-founders of WITHIN. With 50+ years combined experience, we've guided leaders and teams through complex transformations, from large-scale policy programs to creative organizational shifts.

Together with 100+ change makers, we made the 8 Crafts. Because we kept seeing the same challenge: change initiatives get stuck in planning documents or communication campaigns. Real transformation happens in daily habits, crucial decisions, and working relationships. In practice. This toolkit distills decades of learning into practical tools you can apply immediately.

Change isn’t just a project to complete.
It’s a capability to cultivate.

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Lead complex change with clarity and confidence

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Lead complex change with
clarity and confidence