The People Behind
The 8 Crafts™

Franklin and Patrick are co-founders of WITHIN. Over the past decade they have worked with leaders across sectors who were trying to move complex change forward without losing the people around them.

They kept seeing the same pattern: initiatives stall when the capability to lead them no longer matches what the situation demands. The 8 Crafts™ grew out of that observation, built with 100+ practitioners across real change initiatives. This is the distillation of that work. Both write about what it takes to lead change in practice.

Find them on LinkedIn:

What is this moment asking of you?

The strengths that got you here may not be what this situation is asking for. Get a clear picture of where to focus next.

29 questions. 3 minutes.

You have a strategy. The right people in the room. A clear enough direction. And still, the thing won't move. The senior stakeholder who nods but doesn't act. The coalition that feels aligned until it doesn't. Energy going in, momentum not coming out.

What is this moment
asking of you?

The strengths that got you here may not be what this situation is asking for.
Get a clear picture of where to focus next.